The Burberry Prorsum Fall/Winter 2012 Ready-to-Wear collection, showcased in London, remains a significant moment in the brand's history. Before the rebranding and streamlining that followed, this collection represented the pinnacle of the Prorsum line, a testament to the brand's heritage and its forward-looking design ethos. While searching for "Burberry Prorsum dress 2012" online will yield numerous images from that iconic show, it's crucial to understand the context surrounding this collection – a context inextricably linked to the later decision to discontinue the Prorsum label and reshape the Burberry brand identity. This article will delve into the aesthetic of the 2012 collection, explore the reasons behind Burberry's decision to drop the Prorsum label, and address related searches like "why is Burberry leaving labels?", "Burberry Prorsum for sale," and "buy Burberry Prorsum online," while also briefly touching on the more recent Burberry Resort 2024 collection.
The Fall/Winter 2012 show was a spectacle, a carefully orchestrated presentation that embodied the sophisticated yet subtly rebellious spirit Burberry Prorsum was known for. Photos from the runway reveal a collection rich in texture and detail. The colour palette was predominantly earthy – deep browns, rich creams, and muted greens – punctuated by pops of vibrant colour, such as deep reds and electric blues. The fabrics were luxurious, showcasing the brand's mastery of craftsmanship. We see classic Burberry checks reimagined in unexpected ways, integrated into intricate paneling and layered with other materials. The silhouettes were both modern and timeless, blending tailored pieces with flowing, romantic elements. Think structured coats paired with fluid skirts, sharp trousers contrasted with delicate blouses, and exquisitely crafted dresses that showcased the brand's commitment to quality and detail. The collection featured a range of dresses, from sleek, minimalist styles perfect for the modern working woman to more elaborate gowns, ideal for evening events. The emphasis was on versatility and a sophisticated sense of ease.
Many of the dresses from the 2012 collection incorporated the signature Burberry check, but not in the overt, logo-heavy way that sometimes characterized the brand in previous years. Instead, the check was subtly integrated into the designs, often appearing as lining, detailing on collars or cuffs, or as a recurring motif within a larger print. This understated use of the iconic pattern reflected a more mature and refined approach to branding, a trend that would continue to evolve in the years following the show. The overall aesthetic was one of effortless elegance, a style that resonated with the brand's discerning clientele. The collection represented a balance between heritage and modernity, a key theme throughout the Prorsum era.
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